Make your site mobile friendly for improving it’s position in Google search results

Written on:April 28, 2015
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Google has introduced a new policy for its mobile search indexing. Starting from April 21, 2015, the policy will favor mobile optimized multi-screen friendly websites significantly. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Even though this will not effect Desktop traffic. Mobile and tablet usage are definitely on the rise. According to a survey done in 2014 by ofcom research suggests that smartphones and tablets contribute upto 55% of total internet usage. People are just going mobile rapidly. A lot of people has mobile devices as their only device that they use to get online.


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Now Google acknowledges this change in consumer behavior and is trying to best serve the users. Which essentially means giving priority to mobile friendly websites in the search results when a user is accessing the internet from a mobile device. So from now on Google will use mobile friendliness as one of the ranking factors.For users, it essentially means that if you are on a smartphone or tablet while searching on Google, you are most likely to get mobile friendly websites in your search results.

What determines if a site is mobile friendly or not ?

There are different criteria which determine if a site is mobile friendly or not. Most notable factors are –

  • Distance between links
  • Font Size
  • Responsiveness of design
  • Navigation
  • Unplayable content

How to check if a site is mobile friendly ?

Take Google’s Mobile Friendly Test. This test will analyze a URL and report if the page has a mobile-friendly design.

If you have Google’s Webmaster’s Tool, Go to Search Traffic > Mobile Usability. This will provide a list of mobile usability issues across your sites.


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