Google has introduced a new policy for its mobile search indexing. Starting from April 21, 2015, the policy will favor mobile optimized multi-screen friendly websites significantly. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Even though this will not effect Desktop traffic. Mobile and tablet usage are definitely on the rise. According to a survey done in 2014 by ofcom research suggests that smartphones and tablets contribute upto 55% of total internet usage. People are just going mobile rapidly. A lot of people has mobile devices as their only device that they use to get online.
Now Google acknowledges this change in consumer behavior and is trying to best serve the users. Which essentially means giving priority to mobile friendly websites in the search results when a user is accessing the internet from a mobile device. So from now on Google will use mobile friendliness as one of the ranking factors.For users, it essentially means that if you are on a smartphone or tablet while searching on Google, you are most likely to get mobile friendly websites in your search results.
What determines if a site is mobile friendly or not ?
There are different criteria which determine if a site is mobile friendly or not. Most notable factors are –
- Distance between links
- Font Size
- Responsiveness of design
- Unplayable content
How to check if a site is mobile friendly ?
Take Google’s Mobile Friendly Test. This test will analyze a URL and report if the page has a mobile-friendly design.
If you have Google’s Webmaster’s Tool, Go to Search Traffic > Mobile Usability. This will provide a list of mobile usability issues across your sites.